With brands like Montana’s Montucky Cold Snacks on the rise, we’re left wondering if beer consumers are still thirsting for high-ABV juice bombs like they have been in recent years.
The light lager category only accounts for less than 1 percent of off-premise craft beer sales, but many craft brands are piling on the light lager bandwagon, and pumping out their own takes on macro juggernauts like Bud Light, Miller Lite, and the like. That said, given the style’s inherent focus on drinkability and mild flavor, how much better-tasting can these craft iterations really be?
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach debate whether growth in craft light lagers portends a shakeup in the American beer landscape, and why these local and regional beers might be able to resonate with beer drinkers in a way that macro lagers are struggling to. Tune in for more.
Joanna is reading: The Bitter Truth? Some Craft Brewers Just Aren’t Built for This Market
Zach is reading: The Most Iconic Cease-and-Desist Cases in Drinks History
Adam is reading: Banned in Its Homeland, This Cult Japanese Rum Is Near-Impossible to Find
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The article The VinePair Podcast: Can Craft Beer Enter the Light Lager Conversation? appeared first on VinePair.
