A royal warrant is historically one of the most covetable endorsements a product can receive, as it allows those awarded to display the official royal seal on their packaging. The honor communicates to consumers that a brand or business is an official supplier to the British royal family, and serves as a literal stamp of approval. And with a new head of state, a new set of royal warrants has been doled out to eight beverage companies declaring them as official suppliers of His Majesty King Charles III.
The warrants announced on May 13 were those that had been previously bestowed with the honor while King Charles was still the Prince of Wales during Queen Elizabeth II’s reign. As such, the list is not yet entirely complete, as companies that currently hold a Queen Elizabeth II Royal Warrant are still under review.
The most apparent distinctions between companies awarded by Queen Elizabeth II and the former Prince of Wales are the size of the company and said company’s ownership. While Queen Elizabeth II awarded many well-known brands she greatly admired, the current King placed a great deal of emphasis on smaller, more regional brands and producers, especially those that are family-owned.
With this in mind, Laurent-Perrier — one of the few Champagne houses that’s still family-owned — is currently the only Champagne producer holding a royal warrant. The situation could change, considering former holders Bollinger, Mumm, Krug, Lanson, Roederer, Moët & Chandon, Veuve Clicquot, and Pol Roger are still under
