The Wine Society is planning to boost its range of fine wines priced between £25-100 as well as increasing the number of wines it keeps in stock in order to release a wider selection of mature wines with bottle age on them in future. Speaking to the drinks business at its Autumn press tasting last Thursday (28 September), Pierre Mansour MW said that although the society already buys wine to hold for many years to release with some bottle age age, this had been something that had grown “organically” as a result of being a provider of wines en primeur. However, there was now a great opportunity to build this in a more “strategic” way, in part facilitated by its recent move to its new state-of-the-art warehouse and offer “very mature wines that have perfect provenance”. “What we want to do is have a more strategic approach to keep in mind,” he said. “As a business that doesn’t have to drive profit for external shareholders, we can invest in high level of stock. So we are going to take a much closer look at fine wine and offer very mature wines that have perfect provenance as something that our members will really take to.” The Society’s members “adore good claret,” Mansour points out and the buying team are releasing a handful of Bordeaux that were kept back since they were released this Christmas. “ So, we’re offering Les Fiefs de Lagrange, Saint-Julien 2016 (£29), and Chateau Lannessan, Haut Medoc 2012
This Article was originally published on The Drink Business - Fine Wine
