No-alcohol fizz continues to sparkle, with the category full of potential. And it’s not just for teetotallers, Jessica Mason reports. Imagine a Venn diagram containing two big drinks trends – sparkling wine and alcohol-free drinks. Now consider where they overlap. Unequivocally, non-alcoholic fizz is a burgeoning movement. People want it and some of the best in the business are making it. But there is still potential for it to grow. Paul Bolton, client director at CGA by NIQ, agrees, describing how “the no and low category is one of the stand-out performers in drinks over the last year, with total value up more than 32%”, and observint that there is also a crossover with trends for fizz too, presenting what he calls “an opportunity”. According to Bolton, “with sparkling wine in sturdy growth versus a year ago, there remains an opportunity to target the right consumers with the right brands in the right outlets” – and the time is now for wine producers, retailers and publicans to act. Looking Stateside, the trend is still in its infancy, but growing rapidly. To corroborate this, Giesen Group chief winemaker Duncan Shouler says that “in the Nielsen data we have for the US, sparkling makes up 29% of the nonalcoholic wine category, worth US$17 million and up 4.2% versus the prior year”. That’s a generous wedge of the category, but there is data to suggest that it will grow further. Citing IWSR figures, Zonin head of communication and sustainability Giancarlo Parolini points
This Article was originally published on The Drink Business - Wine
