The latest trend in luxury drinks is pairing your beverage with a limited-edition timepiece, db discovers. How do you know it’s whiskey o’clock? Because your luxury bottle of Bourbon comes paired with a hand-crafted watch that lets you know exactly when it’s time to sit down with a glass of something on the rocks. Few Spirits distillery in Chicago has teamed up with fellow Chicago business — watchmakers Oak & Oscar — to create a limited-edition watch incorporating pieces of barrel from an extremely small-run Bourbon production. While from the front the sleek timepiece looks just like Oak & Oscar’s classic-styled ‘Olmsted’ watch, turn the piece over and you’ll find a wooden coin worked into the watch back. The wooden disc comes from a cask that was selected by the distillery for a single-barrel Bottled in Bond Bourbon release, meaning that whiskey fans can effectively wear a piece of history on their wrist. As a final flourish, anyone who buys one of these watches also gets a bottle of Bourbon filled from that same single barrel. Just 50 watches have been made, each priced at US$1,850. Drinks brands seem to be increasingly aligning themselves with the world of luxury watches. Earlier this week db reported that First Growth Bordeaux winery Château Latour has partnered with Switzerland’s oldest watchmaker to create a highly exclusive watch. The real selling point? Pebbles from Latour’s vineyard were used to create the watch face, giving the wearer round-the-clock access to the winery’s terroir. According to
This Article was originally published on The Drink Business - Fine Wine
