Dear Client: There’s been a lot of discussion lately about recruiting the youngest legal drinking age generation into the wine category, which has left millennials and– par for the course– gen Xers out of the conversation. Wine Industry Network hosted a webinar last month presenting some original research from WineGlass Marketing (WGM), conducted in collaboration … Continue reading “What the “Middle Child” Generations Think About Wine”
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This Article was originally published on Wine and Spirits Daily
