The end of every year begs the question—what’s coming next? What natural disasters are going to rattle our world? Is there going to be another war? Will weather-related issues impact our lives and businesses? Will more banks shut down? Could there be a repeat of 2020?
Unfortunately, these sorts of big anxiety-plagued questions are impossible to predict. But there are smaller questions—within the realm of human control—that are far easier to forecast. A great (and very relevant) example: What drink trends are coming next?
With 2023 drawing to a close, we reached out to a few forward-thinking industry pros for thoughts as to what might transpire in the coming months in the beverage space. From a full-court press on courting Gen Z—which already is imbibing less compared to other generations—to bars focusing on technology to build “immersive” experiences and automate other aspects, plus far-reaching ripples created by macro events like rising prices and the work-from-home revolution, here’s what the pros see on the horizon.
(Curious to see how did we do in 2023? Find those predictions here.)
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Inflation is on the rise, and many consumers are feeling the squeeze. Translation: Put away the $25 martinis. People are looking for ways to save (or at least not over-spend), and that price sensitivity is likely to continue for a while.
“The price of going out has skyrocketed… There is this exhaustion toward the
This Article was originally published on Wine Enthusiast
