The Chilean wine brand keeps up with ever evolving consumer demands by releasing a non-alcoholic sparkling for the first time. Chilean wine brand Casillero del Diablo, owned by Concha y Toro, has launched its first alcohol-free wine in the UK market with the introduction of a de-alcoholised sparkling wine. Casillero del Diablo Zero is made from 100% early-harvested Chardonnay grapes sourced from the Central Valley of Chile. The wine, which is gently de-alcoholised to retain the brand’s characteristic quality, is being released ahead of the festive season at a recommended retail price of £6 for a 75cl bottle. This move marks a significant step for the brand as it expands into the growing no- and low-alcohol category, which has been gaining momentum in recent years across all alcoholic drinks, not just wine. With the rising consumer demand for healthier and more mindful drinking options, Casillero del Diablo’s entry into the non-alcoholic sector taps into a wider trend that shows no signs of slowing. As more people shift towards moderate or alcohol-free choices, products like Casillero del Diablo Zero are becoming increasingly relevant, especially in the run-up to the festive period when demand for such alternatives tends to spike. Claire Raine, brands controller at Concha y Toro UK, said: “We’re so pleased to launch this new Casillero del Diablo bottling, in the run-up to the festive season when many people will be looking for a quality non-alcoholic alternative.” The need for innovation in an increasingly competitive market The move comes just
This Article was originally published on The Drink Business - Wine
