, Vignobles André Lurton’s Oh Oui! 0% alcohol offers an alternative to dealcoholisation

The launch of Vignobles André Lurton’s new Oh Oui! 0% alcohol – an alcohol-free wine alternative made from unfermented grape juice – prompts db’s Bordeaux correspondent Colin Hay to look at the merits and drawbacks of dealcoholisation versus other methods, with a not-very-scientific but very interesting comparison tasting. No- and low-alcohol alternatives to fine wine are currently the fastest growing sector of the global drinks market. Such has been the pace and rapidity of their ascent,  it was almost inevitably they would become the focus of a range of received wisdoms and orthodoxies. By far the most prominent of these is the idea – almost a mantra for some – that the only credible pathway to a zero-alcohol alternative to fine wine is through dealcoholisation. But in recent months that idea has started to be challenged by a small but increasingly vociferous minority. They argue that dealcoholisation is costly, inefficient, massively wasteful of environmental resources and in fact produces a product that needs then to be both pasteurised (to the detriment of its organoleptic character) and entirely reconstituted through the use of a range of additives including significant quantities of sugar. Such views have, of course, not gone unchallenged and the debate is well and truly joined. That makes the launch by Vignobles André Lurton of its new ‘Oh Oui!’ range, made from fruit sourced from the Château Bonnet vineyard in Grézillac in the Entre-deux-Mers, particularly interesting. Why? Because Jacques Lurton, Vignobles André Lurton’s Chairman, is no fan

This Article was originally published on The Drink Business - Fine Wine

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