Which stars are chasing the whiskey crowd? And which are going after RTD fans? db rounds up the best celebrity drinks launches of the year. This year has been chock-a-block with celebrity drinks launches, with A-Listers jostling to get their product to market and into consumers’ shopping baskets. But first, a quick look back to last year’s slew of star-spangled releases. Action hero Jean Claude Van Damme released Irish whiskey Old Oak, boxing champion Canelo brought out a Tequila-based RTD called VMC, and Blur bassist Alex James put his name to Britpop Sparkling Wine. 2023 also saw singer Rod Stewart unveil Wolfie’s Whisky, and actress Blake Lively launch Betty Booze RTD. Plus, Formula One driver Lewis Hamilton showcased his alcohol-free drink Almave, made using Blue Agave. Other celeb ventures went on to secure significant investment sums to drive their brands forward. In October 2023, for example, R&B star Ciara snared US$1 million from Chicago-based InvestBev Group to help her Ten To One rum brand expand into new markets. Subsequently, the singer was able to bring the Caribbean-inspired rum to UK retailers in 2024. Ambassadors This year, a smattering of famous faces aligned themselves to existing drinks brands. Actor and DJ Idris Elba released music for Grey Goose, Wu-Tang Clan member RZA penned a poem for Scotch whisky brand Ballantine’s and footballing ace David Beckham continued to be the face of Stella Artois. Meanwhile, Carol star Cate Blanchett became creative director of Toku sake, and Aquaman actor Jason Momoa fronted campaigns
This Article was originally published on The Drink Business - Wine
