Full Cup Solutions has announced the date for DRIVE, “Steering Your Business Through Change: Crafting a Future-Focused Strategy,” a half-day interactive workshop and educational summit for the wine industry offering next-level tools and tips from top experts in wine and hospitality for owners, executives, and emerging leaders. The event will take place March 26, 2025, at the Atascadero Pavilion on the Lake complex in Atascadero, California, in the heart of Paso Robles wine country.
The educational panels and workshop will cover of-the-moment topics including creating a 2025 business plan that’s nimble but focused, with defined results; evaluating gaps and identifying resources; recognizing and utilizing natural strengths in yourself and your team; and thinking outside of the box in short- and long-term strategy.
Confirmed speakers are Amanda Wittstrom Higgins, event founder, host, and principal of Full Cup Solutions; Larissa Dubose, Atlanta-based industry thought leader and sommelier as well as senior director of Paradies Lagardère/Vino Volo airport wine bars and founder of The Lotus and the Vines; and Eduardo Duran, a global hospitality expert with previous roles in Ritz-Carlton executive management and as senior executive trainer for Forbes Travel Guide. Duran is currently president and founder of Insight Hospitality Solutions in Miami Beach, Florida.
In addition to the workshop, attendees will participate in individual and group exercises, including a team-building experience at the Charles Paddock Zoo, located within walking distance of the Pavilion. The ticket includes a commemorative workbook, lunch with accompanying craft wine and beer, and two virtual follow-up sessions designed to maintain momentum
This Article was originally published on The SOMM Journal
