There’s a dizzying number of tequilas on the market but only one brand is making a case for Mexico’s flagship spirit as a fragrance. On Wednesday, luxury lifestyle brand Maison Solís made its first foray into the eau de parfum space with a line of three tequila-inspired scents: Blanco, Reposado, and Añejo.
Spirits industry veteran Joseph D. Solís sought to dissect and rebuild the essence of the agave spirit with the help of African American fragrance consultant and sommelier-turned-perfumer Ethan Turner. The release comes just a few months after the January launch of the Maison Solís brand, which debuted with a line of luxury barware essentials handcrafted and painted by a fourth-generation family of coppersmiths in Michoacan, Mexico. Inspired by the cultural significance of agave and its transformative journey into tequila, the new fragrances pay homage to Solís’s Mexican-Filipino heritage and 25 years in the beverage industry.
“Filipinos played a big part in the development of agave spirits,” Solís says. “The Filipinos taught Mexicans distilling and techniques through Tuba and other indigenous spirits, which then became tequila, mezcal, etc.”
Even before he embarked on a career in spirits, Solís saw scent as a way to explore different parts of the world without having to get on a plane. “As a child, with humble beginnings, fragrance always served as an escape for me,” Solís says. “I remember working as a teenager and saving up my money to buy department store fragrances; one spray would transport me to another place.”
Now, Solís
