The launch, on 10 January, of the first 11 wines in The Wine Society’s Generation Series marked the beginning of a celebratory year, commemorating the retailer’s 150th anniversary, packed with special activities and limited releases.
In addition to the release of the two special ranges created specifically for – and only available during – the 150th anniversary, 2024 will see The Wine Society (The Society) host its biggest-ever programme of tastings, exhibitions and events.
The business will also launch The Society’s Climate & Nature Programme, through which the company’s suppliers will be able to access £60,000 to implement sustainability initiatives in their vineyards. The programme will be an annual fund, open for applications each January, with this year’s winners will be announced in May.
Founded in 1874 by Major General Henry Scott, architect of the Royal Albert Hall, and R. Brudenell Carter, a renowned ophthalmic surgeon, The Society introduced an innovative importing and trading model based on a close relationship with both producers and consumers. The world’s oldest member-owned wine community remains one of the most consistent sources of quality wine, at notoriously good value, in the UK market, thanks to longstanding partnerships with producers worldwide and to the talent of its award-winning buying team.
The relevance of the celebration perhaps goes well beyond the walls of The Society itself; it serves as a timely overview and assessment of the history of British wine trade throughout 150 years of many troubles and tribulations. The Society’s history is one of perseverance,
