Whether or not they’ll admit it, the vast majority of small brands dream of the day a larger company comes knocking at their door with boatloads of cash, ready to buy them out. For some, the day sadly never comes. For others, it happens in a few short years. But other than skyrocketing sales, what makes a small drinks brand appealing and ultimately acquisition-worthy in the eyes of big conglomerates?
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach discuss the metrics, sales data, and portfolio shapes that tend to get smaller drinks brands purchased by some of the biggest beverage companies, and why $20 million in revenue is a magic number. Plus, the trio speculate on a few brands that just might be the next ones to sell. Tune in for more.
Zach is drinking: Cloudburst Brewing Smoked Helles
Joanna is drinking: Some sort of tomatillo water-based tequila cocktail
Adam is drinking: A tiki cocktail of some kind at Sunken Harbor Club
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The article The VinePair Podcast: Why Do Drink Brands Get Bought? appeared first on VinePair.
