In the wake of White Claw’s announcement that it is releasing a “non-alcoholic hard seltzer” and the recent unveiling of Graza’s non-alcoholic sparkling “olive-oil Martini,” Adam, Joanna, and Zach discuss the bizarre innovation happening in the non-alcoholic drinks space.
As more and more beverages enter the space, they seem to fall into one of two categories: those that serve as de-alcoholized versions of alcoholic products — like de-alcoholized wine — or those that serve as an amalgamation of buzzy trends that attempt to generate conversation in a budding category. But what’s the real point of these products? Is there even an appetite among consumers to pay alcoholic drink prices for non-alcoholic beverages? After all, part of the reason why people are OK spending $15 dollars for a drink is the fact that it contains alcohol.
Today on the “VinePair Podcast,” Adam, Joanna, and Zach take a look at some of the baffling new products in the non-alcoholic drinks space and ponder why this category in particular seems to be churning out a ton of products that don’t seem to have any real audience beyond style magazines and websites. Tune in for more.
Joanna is reading: Who Owns New Orleans: Historic Cocktail Institutions or Bourbon Street?
Zach is reading: Conquering Nature: The Most Difficult Vineyards to Harvest in the World
Adam is reading: The Glorious Gayness of the Vodka Soda
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The article The VinePair Podcast: Did the Non-Alcoholic Drinks Industry Lose
