The Wimbledon Championship has always delivered great serves — and it turns out tennis legends like a perfect serve for their drinks too, as db discovers. Roger Federer
Moët and Chandon made R-Fed a brand ambassador in 2012 and he has a history of loving Champagne, as this picture attests…and in 2018, Moët also produced £20k limited-edition magnums to celebrate Federer’s 20 grand slam victories.
Last year, R-fed was asked about his favourite wine, and he talked about the 2009 Cos d’Estournel, from St Estèphe, Bordeaux. Berry Bros & Rudd describes the 2009 vintage as “astounding”, but for Federer it has personal significance: “It was an emotional year, we got married and the girls were born. At that time I bought many cases of this Bordeaux.”
Andy Murray
British tennis legend Sir Andy Murray has something of an on-off relationship with alcohol. In 2009, he said that he had given up alcohol after a “hangover from hell” in Barcelona as a 16 year old, before then showing himself on Instagram in 2018 downing Champagne and beers after a challenging year on the court.
Then last year he got into a Twitter discussion with fellow player Benoit Paire after replying to Ricky Gervais’ tweet about “you can lose three things”, and putting alcohol top of the list. Benoit replied that alcohol is “the most important” and “even more for a Scottish (person)”.
Serena Williams
Wimbledon legend Serena Williams recently appeared in a Superbowl advert for Rémy Martin, through its “Team Up
This Article was originally published on The Drink Business - Champagne
