Tech firm OpenAI has launched the latest version of GPT-4, which powers its signature software ChatGPT. db looks at how it could impact the drinks industry. So, what could this latest iteration on the steady, but rapidly increasing, speed of the AI journey mean for the drinks sector? Below are some suggestions of how the newest addition reveals the potential future direction for the beverage industry. Free at the point of use Firstly, when launching the product on Tuesday, chief technology officer at the California-based firm, Mira Murati, announced its new ChatGPT model will be free for all to use. In itself this is a big shift, as previously OpenAI had looked to monetise improvements at source. But it also stated the advanced interaction capabilities of the engine would only initially be available to users on its paid ‘Plus’ subscription service. So, in essence, it is splitting its winnings on this front. But the top line is that everyone will be able to take advantage of the most advanced form of its service. This is a significant shift. OpenAI also said the new flagship model can “reason across audio, vision, and text in real time” with the ‘o’ standing for ‘omni’. It added that it would “accept any combination of text, audio, and image, and generates any combination of text, audio, and image outputs”. Human approach This ‘multi-media’ approach, moving it away from a simple ‘chatbot’ model, also positions the technology into a ‘human’ or, as some analysts have already described it,
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