This is a tale where a lot of tradition meets a bit of rebellion. Sure, Borgogno’s “No Name” wine takes you on a journey through the picturesque vineyards of Italy’s Piedmont region and the famous Barolo, but it also tells a story of unyielding spirit and exquisite winemaking.
With over 250 years of winemaking heritage in the Piedmont region of northwest Italy, Borgogno is one of the most revered producers of Barolo. Since 1761, spanning revolutions, wars, and changing tastes, Borgogno has chosen to preserve tried and true artisanal winemaking traditions — while also innovating for the future.
One hundred years after Borgogno’s inception, Borgogno’s Barolo was served at the celebratory lunch for the Unification of Italy in 1861, helping seal the pact. Today, Borgogno’s incredible history and steadfast dedication continue to shine through in all of its wines, including No Name.
Magnifico.
The Birth of No Name
No Name’s origin story began in 2008 when the Farinetti family acquired the winery and committed to strictly following the traditions that Borgogno was founded on. Days before bottling the 2005 vintage, two samples of the wine were presented to Italian wine certification authorities, as required by law. Though it was the exact same wine, the samples were taken from two different tanks, and the second one was rejected: The hue didn’t meet Barolo standards.
Since it contained the same wine as the other tank, Borgogno and the Farinettis strongly disagreed with the assessment. To have the Barolo downgraded to “Langhe
