“Cocktail College” is brought to you by Ketel One Vodka. Certain brands out there, certain vodka brands, want you to believe that these spirits should be flavorless and odorless. And they achieve this profile through multiple runs of distillation in column stills. They actually celebrate this thing; they market it. But you’re a discerning drinker, “Cocktail College” listener, aren’t you? And you know that vodka should have character, subtle character, and that arrives from the base ingredient and the production technique. In the case of Ketel One, we’re talking about a wheat base, made using a blend or a mix of pot and column still distillation. And what you get there is character, but subtle character, so that it’s going to enhance but never overpower your favorite vodka cocktails, your Matinis, your Cosmos. Ketel One stands so firmly behind this production technique that on every single bottle there’s an invitation for you, the drinker, to visit them at their Netherlands distillery. And hey, why wouldn’t they? They’ve only got 330 years of family distilling experience right there. So it’s understandable that they back themselves, and you should back them too, listener. You should pick up a bottle and head to www.ketelone.com to learn more.
It’s interesting how quickly things change in the cocktail space, especially when considering what’s hot and what’s not. Almost two years ago, we were in the midst of what some called the “Cosmopolissance.” With the pandemic mainly in the rearview, national trends turned to a yearning
