Earlier this month, ProWein 2024 marked its 30th anniversary in Düsseldorf, Germany, by showcasing emerging trends and innovations in wine and spirits, renewing a fresh sense of optimism amid market challenges. Over three intense trade fair days, ProWein presented wines from 5,400 exhibitors representing 65 nations, attracting 47,000 registered trade visitors from 136 countries across 17 expansive halls.
Emerging markets such as Spain, Portugal and South America were especially well represented and enjoyed attention from specialty retailers and international buyers. Director Peter Schmitz highlighted this international representation as key to ProWein’s success, noting that “no other trade fair offers as wide a range as ProWein. All wine-growing regions are represented in Düsseldorf.”
Here are things that I’ll remember most about this year’s event.
Image Courtesy of Messe Düsseldorf / ctillmann Introducing ProSpirits
This year’s ProWein introduced ProSpirits, a concept well-received by attendees. This new addition highlighted the latest trends and innovations in the spirits segment, with 420 exhibitors from 40 countries.
From vodka to agave spirits, the ProSpirits Forum offered masterclasses and tastings, including a TrendHour seminar with spirits guru Jürgen Deibel.
Continued Demand in the No and Low-Alcohol Sector
Enthusiasts of low and non-alcoholic beverages flocked to Hall 1 for the inaugural ProWein Zero, which was warmly embraced by vintners from Germany, France, Italy, Spain and other emerging markets.
The hall boasted a diverse array of offerings ranging from Nordic gastro-inspired non-alcoholic wines to Dr. Jaglas’s acclaimed non-alcoholic limoncello, lauded by the esteemed French restaurant guide
This Article was originally published on Wine Enthusiast
