Despite its origins being firmly rooted in 18th-century Holland, gin’s influence has been felt all over the world. It’s inextricably linked to the United Kingdom, which has a long history with the stuff. At one point, the liquor’s reputation in London was so contentious that it became known as “mother’s ruin,” due to the reckless abandon with which it was consumed by women at the time. But the juniper-infused spirit’s reputation has improved since then, helped in large part by the highly quaffable Gin & Tonic, which was invented by Royal Navy sailors at the height of the British Empire. But what was once a market exclusively dominated by U.K. producers like Beefeater and Tanqueray has evolved in recent years, with new brands from regions like Germany’s Black Forest and Osaka, Japan, climbing the ranks.
With some 6,000 gins produced worldwide, Drinks International set out to determine which brands are the most popular worldwide. The magazine surveyed 100 of the best bars from 38 countries, requesting that each establishment’s owner, head bartender, or bar manager fill out a detailed questionnaire to reveal their purchasing habits. Their responses indicated which brands are top-sellers at bars worldwide as well as which are most trending among those behind the stick.
While Pernod Ricard-owned Beefeater topped the best-sellers list, in terms of the top-trending brands worldwide, the London dry just scraped into the top 10. Instead, the No. 1-trending gin brand is Monkey 47, a German gin distilled in the Black Forest.
Curious to
