Since launching in 2007, Josh Cellars has become the fastest-growing premium table wine brand in the U.S., with case sales increasing from just 1,200 per year to over 5 million in 2023. The brand is also on track to have another fantastic year in 2024 — not without help from the viral Josh memes that gripped the internet in January.
What’s driving Josh’s success? Largely its low cost and approachable flavors. Founded with the mission of providing consumers with quality Napa Valley wines at a more accessible price, the brand immediately made a splash with its $10 to $20 price tags. And while it might now offer varietals like Pinot Noir, Merlot, Chardonnay, rosé, Prosecco, and more, it got its start producing Cabernet Sauvignon, which remains the top-selling bottle in the portfolio.
Josh Cabernet Sauvignon is certainly easy-drinking, but the world of Cabernet is filled with bottles with similar profiles that deserve your attention. So whether you’re looking for a new bottle to add to your rotation or trade in your Josh for good, check out these 10 worthy alternatives to Josh Cabernet Sauvignon.
Tribute Wines Cabernet Sauvignon 2018
If price point is what’s pulling you to Josh, you’ll be thrilled with Tribute Wine’s 2018 Cabernet Sauvignon, which will run you just $14. The 14 percent ABV California Cab delivers big and bold dark fruit and a grippy, slightly tannic mouthfeel, and it punches above its weight class.
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