Today, the way businesses produce wine is beginning to matter more and more to wine drinkers in the US. According to data published by the International Wine and Spirits Boards, a global drinks data and insight provider, the proportion of US regular wine drinkers willing to pay more for sustainable wine increased between 2021 and 2022.
Whereas “natural” wines were considered less “processed,” consumers perceived sustainable wines as being better for the environment and also (more) ethically responsible. At 46%, almost half of US regular wine drinkers said they will always go for a sustainable wine if the choice presents itself. As climate change becomes a more pressing issue, winemakers are trying to become more sustainable by reducing water usage, redesigning their cellars to make these storage areas more sustainable, and engaging in other sustainable practices.
Below is a look at sustainable wine and how it benefits tourism, how stakeholders in the sustainable wine trade benefit, and how casinos are beginning to incorporate sustainable wines into their catering menus.
Bringing benefits to tourism
Sustainable winemaking doesn’t just concern itself with the vineyards, and the cellars and reducing the negative impact on the environment; some programs look at companies’ whole supply chain, energy consumption, and social responsibility practices.
Right now, wineries understand that sustainability is a major factor for visitors and can determine whether they want to visit a winery or not. They think it’ll be even more important in the future. Being sustainable can help to build trust in
This Article was originally published on Texas Wine Lover
