Dear Client: How to attract more young adults and multicultural consumers to the wine category has been an important topic in the wine industry, particularly as the industry at large struggles to grow. Indeed, it was the No.1 topic requested by Wine Market Council (WMC) members, according to WMC president Liz Thach. As such, … Continue reading “Study: Following Young & Multicultural Consumers on the Wine-Buying Process”
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This Article was originally published on Wine and Spirits Daily
