Amante 1530, a new amaro brand co-founded by music legend Sting, launched in the U.S. and Italy on Wednesday.
The release marks the Grammy-winner’s newest venture within the drinks space. He and wife Trudie Styler own Tuscany wine estate Il Palagio, and in June, Sting’s company Steerpike Limited applied to trademark a drinks brand called Every Little Thing She Does Is Magic. The application included wines, liqueurs, cocktails, gin, rum, vodka, and more.
According to the brand, the idea for Amante 1530 originated nearly two years ago when Sting and Styler, welcomed friends to Il Palagio. Located in Figline Valdarno, the estate was constructed in the mid-1500s, and is famed not only for its celebrity owners but also its wine, oil, and honey production. While staying at the Italian villa, the group of friends — and to-be co-founders — discussed the possibility of creating a modern Amaro. After rounding out their team of entrepreneurs and investors, Amante 1530 was born.
“From the liquid to the intricate and thoughtful bottle design, Amante 1530 was designed among friends seeking to create an authentic, versatile Italian aperitivo that breaks boundaries,” explains Ana Rosenstein, CEO of Amante 1530. “To do so, we developed a complex and perfectly balanced flavor profile that can be consumed in a spritz, cocktail, neat, or on the rocks.”
The recipe for Amante 1530 was developed by oenologist Riccardo Cotarella, a pioneer in the wine industry known for his work on Antinori wines and those produced at the Il Palagio
