Fortified wines make up a tiny piece of the pie that is the Chinese wine market, but with more focus on the Sherry category from the likes of ASC Fine Wines, its slice is about to get bigger. The Fortified wine market in China is projected to generate a revenue of £10.3m (93.6m Chinese Yuan) in 2024, compared to the £8.1 billion generated by the overall wine category, according to Statista. As such, fortified wine plays a very small role in the country’s wine sales. Even smaller is that of Sherry, the fortified wine made in the Spanish region Jerez. “The wine market in China predominantly favours still wines,” says Matthew Gong, general communications & corporate affairs director for ASC Fine Wines. “Sherry, being a fortified wine, is not as widely recognised among most wine consumers. Only a select few top wine importers, such as ASC and specialised Sherry importers, introduce and sell Sherry in China.” The Chinese importer and distributor recently unveiled a collaboration with Lustau Sherry and photography company Canon to educate consumers on Sherry through a Lustau Sherry and Photography Workshop, held on 16 December in Shanghai in partnership with Club Canon. ASC Fine Wines, committed to introducing Sherry and its culture to Chinese consumers, organised the workshop as part of its proactive strategy to promote Sherry. “The category requires time to build awareness and recognition among Chinese consumers,” Gong explained, and the workshop provides ASC with an avenue to do so. Approximately 40 Club Canon members
This Article was originally published on The Drink Business - Wine
