, Servitization of wine production: is wine tourism creating value for independent wineries?

A new research report by Claire Lamoureux, Great Wine Capitals International Research Grant Winner 2023, sheds light on how wine tourism is transforming independent wineries, offering them both financial and non-financial benefits. The results of her research report will be presented during the Great Wine Capitals Annual Conference in Verona on October 24, 2024.

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