Liverpool FC owner FSG is in talks to buy Bordeaux football club. Could the move help introduce a new generation of Liverpudlians to the French region’s wines? Fenway Sports Group (FSG) has revealed it is in talks to buy French club Bordeaux, with a plan for a majority stake sale already submitted to the Direction Nationale du Contrôle de Gestion (DNCG), which monitors the finances of French clubs, on 9 July. “Fenway Sports Group has expressed interest in the potential acquisition of French football club Girondins de Bordeaux and is in the early stages of dialogue and engagement,” the Bordeaux club said in a statement. “We are working, hand in hand with them [DNCG), as part of the continuation of negotiations and due diligence.” The ailing French side is currently appealing a decision that would see it relegated to the third tier, though the club has previously seen immense success, winning the Ligue 1 title six times (most recently in 2009). A potential buy-out could help restore them to the second tier as the decision to demote the club was largely due to the poor state of its finances. While FSG is an American-owned company, with teams such as baseball’s Boston Red Sox and hockey’s Pittsburgh Penguins under its umbrella, the fact that Premier League team Liverpool FC is also under its wing means the acquisition could present an opportunity for UK football fans to stand behind the French region’s team, and its wines. According to Devin Stewart, owner of
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