Media tycoon Rupert Murdoch has used his California vineyard as the setting for his fifth wedding as he looks to make his wine famous. The Australian-born businessman is looking to make the wine from the Moraga estate in Bel Air, the only vineyard located in the city of LA, into a ‘world-class’ quality product, according to reports. Murdoch, who is 93 years old, was marrying biologist Elena Zhukova this weekend, and, ever the publicist, he decided to host the wedding at Moraga. By marrying and having photos at the estate, the media man was making millions of people aware of the Moraga vineyard, and ultimately his plans to take the brand further. World-class wines It was reported two months ago that making ‘world-class wines’ was now Murdoch’s key focus after decades as arguably one of the most important figures in the media industry. He purchased Moraga in 2013 for US$22.3m, which is located on an 16 acre site in the middle of the city’s Bel Air district, and includes 14 acres of vineyard on top of the Benedict Canyon fault. Although challenged by the severe weather conditions often found in LA, including wild fires in 2017, according to the Daily Mail, Murdoch wanted the vineyard to be “a big part of his legacy”. He sees “his responsibility to make sure the property has a secure future and that more people get to know the wine”, the report states. Vineyard Moraga was originally a horse ranch, owned by the director of Gone
This Article was originally published on The Drink Business - Fine Wine
