Qatar Airways has hired Anne Krebiehl MW to curate its wine offering and sourcing strategy, which includes working with wineries to create exclusive blends for the airline. German-born Anne Krebiehl MW has been hired by Qatar Airways to ensure that the airline is able to secure “highly sought-after wines for First and Business Class passengers”, said the company. Krebiehl will also work with wineries to develop unique blends that “perform well at 40,000 feet”, and will train cabin crew to communicate about these wines to those drinking them. Sustainable packaging will be a key determining factor in the wines that Krebiehl chooses for the airline. The MW, whose specialisms are Pinot Noir, Riesling and traditional method sparkling wines, will collaborate closely with Qatar Airways’ culinary team to pair wines with onboard dining options, which change once per quarter in order to incorporate seasonal ingredients and “maintain excitement among frequent fliers.” According to Qatar Airways, part of Krebiehl’s role will involve blind-tasting more than 1,000 wines from around the world each year in a bid to ensure “a varied and unique onboard selection”. Four million glasses of Champagne Each year Qatar Airways serves around four million glasses of Champagne, 1.4 million bottles of red wine, and 200,000 servings of caviar onboard its flights. “Qatar Airways is excited to welcome Anne Krebiehl to our award-winning team as Master of Wine,” said Xia Cai, senior vice president, product development, for Qatar Airways. “Her deep industry knowledge is crucial to the success of
This Article was originally published on The Drink Business - Fine Wine
