Being ‘the first’, in whichever discipline or achievement, comes with a considerable responsibility. The burden of the future falls upon the shoulders of those willing and able to lead the way and open new possibilities. This could certainly be said of Protos, the producer that forged the identity of the now iconic DO Ribera del Duero.
Founded in 1927 as ‘Bodega Ribera Duero’, the company relinquished its trademark so that the denomination could bear its most meaningful name. This expressed a general belief in the region’s potential to become a leading source of world class wines, with a unique sense of place. The company’s founders easily realised that only by driving the potential of many could they forge their own sense of identity and achievement.
Almost 100 years on, this connection to the land and people that provide context to the wines produced by Protos remains at the core of the company’s ethos. As does a smart awareness to how consumers share and appreciate each bottle, now and in the future.
The line-up presented at Decanter’s LFWE showcased the scope of the Protos project today – one that has built upon tradition while remaining animated by a pioneering spirit, committed to innovation and attuned to consumer needs. Attendees had the opportunity to taste through some of the brand’s most recognisable labels, while also discovering some of Protos’ most recent creations and projects, some of which focus on forgotten and/or underestimated varieties, DOs and styles.
The takes on DO Rueda and
