With freshly unveiled prestige cuvées and new facilities, Champagne Besserat de Bellefon is building on its brand of French elegance and luxury. Concorde, the Moulin Rouge, the Élysée Palace: think of an iconic French venue, and Champagne Besserat de Bellefon will often have featured on its wine list. The brand, first established as Maison Besserat in 1843 has long tied itself to the French ‘art de vivre’. Yet, even as a longstanding association, Champagne Besserat de Bellefon has accelerated it in recent years with new initiatives to bolster its prestige. It made its first bottling of Cuvée Brigitte Bardot in 2018, having reached out to collaborate with the iconic actor. It has, for the last four years, sponsored Les Voiles de Saint-Tropez, as beautiful sailboats descend on the Côte d’Azur each year. Besserat de Bellefon also partners with the French clothing Brand Saint James, famous for being rooted in a strong heritage with its recognisable stripes. It even publishes advice on style and dining beside its tasting notes, presenting a truly comprehensive sense of the ‘art de vivre’. Continuing that trend of evolution from its historic roots, the maison has revealed two major new initiatives. Champagne Besserat de Bellefon’s range is to be supplemented by new prestige cuvées, and it has acquired new premises in the heart of Champagne. As a route further into the world of fine wine, the maison is releasing two new bottlings under the title Cuvée des Moines. The Vintage 2012 will launch in late
This Article was originally published on The Drink Business - Fine Wine
