With decades of experience making wines in Verona, Pasqua Vigneti e Cantine chose unity as their theme in the booming premium rosé market. Already earning praise for its 11 Minutes rosé, Pasqua Vigneti e Cantine knew it could push further in the exciting category. The Veronese winery chose to create a more powerful expression, guided by a multifaceted approach and high quality production. Pasqua named it Y by 11 Minutes. On the cusp of the project’s fourth vintage, CEO Riccardo Pasqua’s “new, important chapter” goes from strength to strength. The simple name is a statement of intent, distilling the company’s philosophy and practice into a single symbol. Chosen for its shape, Y represents diverse elements meeting in unity at the centre. Pasqua built on its previous multifaceted approaches, for instance in its longstanding programme of artistic collaborations, to take a rounded approach. It set the target of making a wine in which local heritage, winemaking expertise and market analysis come together harmoniously. More than just a premium expression, the wine is a step forward in Pasqua’s development of fine Italian rosé. The blend is the most obvious reference to coming together in unity. The three grapes, two local and one international, each bring different characters that combine to elevate the whole. Native Corvina dominates as 60% of the blend, bringing fresh acidity and juicy red fruit. The second element is 30% Trebbiano di Lugana, using the local grape to add length and floral accents. The final 10% is international Camenere,
This Article was originally published on The Drink Business - Wine
