A new survey from YouGov analyzing the wine drinking habits of U.S. citizens has revealed more about America’s wine culture. The study examined both the frequency that Americans enjoy wine as well as their specific preferences.
The study was conducted from March 5 to March 11 2024, with 1,117 respondents from a random sample weighted according to gender, age, race, education, Presidential vote, and election turnout. Here are some of the top takeaways.
America doesn’t have many weekly wine drinkers.
In response to the question “How often do you drink wine?” only 13 percent of respondents shared that they drink wine at least once a week — with only 2 percent stating they drink wine daily. A majority of the participants (61 percent) shared that they drink wine at least occasionally, and a surprising 38 percent admitted that they never drink wine.
$11 to 20 is America’s wine buying sweet spot.
When it comes to buying a bottle at a shop, 45 percent of participants shared that they typically pay between $11 and $20. The second-largest categories were $10 or less and between $21 and $30, which both made up 13 percent of the answers respectively. Only 2 percent shared that they typically spend over $100 on wine.
Further, when asked the maximum amount they’ve ever spent on a bottle of wine, 20 percent of people still answered in that $11 to $20 range. But 7 percent did say that the maximum they’ve ever spent on wine was over $100.
