French Champagne producer Maison Moët & Chandon celebrated its fourth ‘Bioversity Day’ by launching 60 new planting projects in the Marne and Aube regions. For the fourth edition of ‘Biodiversity Days’, Moët & Chandon initiated 60 new planting projects with their winegrowing partners, supported by the Marne Chamber of Agriculture, the FEADER (European Agricultural Fund for Rural Development), and the Grand Est region. By unifying its employees, winegrowing partners, and public authorities, Moët & Chandon aims to plant one kilometre of tree hedges on two agricultural plots owned by a winegrower partner in the Côte des Blancs. The planting will link two reservoirs of biodiversity – the ‘Saran Forest’ and the ‘Montagne de Reims Forest’ – creating more natural habitats for animal and plant species to move and feed and ensuring their natural lifecycle. In 2025, the initiative’s total of planted hedges will reach 55 kilometres, which represents 50% of the objective of 100 kilometres by 2027. The project represents a collective contribution to the Natura Nostra movement, the producer’s overall biodiversity programme. Sibylle Scherer, CEO and president of Moët & Chandon, said: “Preserving nature needs the mobilisation of all the players. The Maison works closely with the interprofessional organisations, its partners, and public authorities by sharing its innovations and best practices and driving meaningful changes in the Champagne region.” A long-term commitment Having committed itself to environmental protection for over twenty years, Moët & Chandon launched the Natura Nostra program in 2021 to fight climate change and restore
This Article was originally published on The Drink Business - Fine Wine
