Dear Client: Today, we’re continuing our coverage of the Silicon Valley Bank 2024 Direct-to-Consumer Wine Survey Report and webinar, pulling some more commentary from a collection of industry experts. CHURN AND CLUBS. One large aspect of direct-to-consumer wine sales we haven’t touched on yet is wine clubs which, recall, made up 39% of survey respondents’ … Continue reading “It’s Time for Wine Companies to Grab a Paddle”
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This Article was originally published on Wine and Spirits Daily
