Unlike in previous years, 2024’s Pride Month didn’t see the usual swarm of drinks brands embrace it with their marketing campaigns. After last year’s Bud Light fiasco, perhaps they’re simply too afraid to embrace LGBTQ-centric ad campaigns.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach bemoan the fact that last year’s right-wing boycott of Bud Light has scared drinks brands off from outwardly supporting the LGBTQ+ community during Pride Month. Is it enough that some of them are supporting causes but not being particularly public, or is this even a somewhat welcome end to craven rainbow-washing? Tune in for more.
Zach is reading: Clarified Cocktails Are Everywhere — It’s Getting Boring
Joanna is reading: The One Beer You Should Bring Home From Every State
Adam is reading: Famed Bordeaux Estate Bets Big on Virginia Wine With RdV Vineyards Acquisition
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The article It’s Pride Month. Where Did All the Drinks Brands Go? appeared first on VinePair.
