As Italy’s women’s artistic gymnastics team makes headlines for nabbing the silver medal in Tuesday’s all-around final, team member Giorgia Villa made waves for an entirely different reason: a cheesy sponsorship. In a move that absolutely could not be more on brand, the Italian gymnast is sponsored by Parmigiano Reggiano.
Word of the athlete’s sponsorship spread on social media following the medal ceremony, after one X (formerly Twitter) user posted: “I need the people to know that olympic silver medalist giorgia villa is sponsored by parmesan cheese and regularly posts pics of herself with giant wheels of cheese.”
I need the people to know that olympic silver medalist giorgia villa is sponsored by parmesan cheese and regularly posts pics of herself with giant wheels of cheese pic.twitter.com/7gVyuGMoy5
— furiosarah (@slothanova) July 31, 2024
And the pictures could not possibly be better: the 21-year-old Ponte San Pietro native has been photographed performing a back handspring over a massive truckle, eating a hunk while perched atop the vault, and even sitting in a split stretched across four wheels.
Italian gymnast Giorgia Villa just won a silver medal in Team All-Around.
She’s also an ambassador for Parmigiano Reggiano 🧀 pic.twitter.com/W4llTJ1dLK
— Front Office Sports (@FOS) July 31, 2024
“The very young athlete, spearhead of the […] gymnastics team, has in fact become the brand’s new ambassador, with all the enthusiasm and freshness of her splendid age,” marketing company Impresa e Sport wrote regarding the partnership. “Tenacious, determined, smiling, Giorgia
