Jenny Lefcourt, the force behind natural wine importer Jenny & Francois Selections, has a portfolio that reads like the menu at an of-the-moment natural wine bar. She worked with some of the most well-loved producers in the natural wine scene—that is, until the U.S. Department of Agriculture (USDA) changed its definition of “organic.”
Recently, the USDA implemented a series of directives aimed at increasing the regulation of organic products at various steps of the supply chain. The idea is seemingly well-intentioned—to protect the integrity of the organic label. But the law’s implementation, Lefcourt and others believe, has created more problems than it solved. They say it’s now difficult for smaller producers to distribute organic wine and easier for corporations to keep additives out of the public eye, putting the long-term welfare of the organic and natural wine movements at stake.
In this episode, we draw on Lefcourt’s experience as a natural wine pioneer and importer in a discussion about the impact of the USDA’s new rules, the imperative to support small organic wine producers and what everything means for natural wine moving forward.
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This Article was originally published on Wine Enthusiast
