In 2016, the launch of White Claw® Hard Seltzer took the world by storm. The delicious ready-to-drink beverage offers 100 calories and 2 grams of sugar per 12-ounce serving; it was the crisp and refreshing-tasting answer to beer and sugary cocktails. More than that, it completely disrupted the beverage alcohol industry. Today, White Claw Hard Seltzer gets the credit for the meteoric rise of the hard seltzer category.
But White Claw isn’t stopping there. Harnessing that same passion for innovation, White Claw rolled out White Claw Vodka this year, a Triple Wave Filtered™ vodka. Until 2020, vodka in the U.S. was required to be flavorless by law, specifically “without distinctive character, aroma, taste, or color.”
White Claw saw the dismissal of that ban as an opportunity to reinvent the spirit, creating a premium vodka that’s layered and distinctive. In addition to the smooth but complex premium vodka, White Claw Vodka comes in three legendary flavors: Black Cherry, Mango, and Pineapple.
Inspired by the power and potential of the ocean, White Claw Vodka heralds a new era for the spirit.
Triple Wave Filtered™
You may have heard of triple-filtered vodka, but the term Triple Wave Filtered™ might be a new one.
The phrase comes from White Claw Spirits master blender, Andres Faustinelli, who considered filtering spirits in a new way: by harnessing the force equal to the pressure of three 30-foot ocean waves to filter the vodka.
The result is similar to what happens to stones and shells that have been
