Dear Client: One of the biggest goals when creating a brand is to make something that will draw in and continue to appeal to your base or target consumer. But what if you started with your core consumer and built a product around what they were looking for? That’s exactly what Ben Soffer and the … Continue reading “How Influencers Built an Audience-First Bev Alc Brand”
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This Article was originally published on Wine and Spirits Daily
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