, How does Lunar New Year impact the secondary wine market?

Lunar New Year celebrations are fast approaching, and fine wine marketplace Liv-ex has detailed which bottles and regions are surging ahead of the year of the Wood Dragon. Asia’s secondary market is often impacted by the Chinese zodiac. The impact of this takes two forms: either in a surge in people buying wines from previous vintages of the same sign, or wines relating to the zodiac sign of the new lunar year. Corresponding vintages Saturday 10 February 2024 will mark the beginning of the year of the Wood Dragon. The last four Dragon years were 2012, 2000, 1988 and 1976, and on Liv-ex, Asian buyers have accounted for 19.8% of total buyers for wines from these vintages in the last three months, almost double the proportion of the previous three months. The most popular 2012 wines among Asian buyers in 2023 include: Château Lafite Rothschild (market price £5,850 per case) Domaine de la Romanée-Conti, Romanée-Conti Grand Cru (£248,000) Château Latour (£4,500) Château Pavie (£2,550) Château Rayas (£11,144) Buying habits across Asia’s fine wine market have also seen a shift, extending beyond Bordeaux. Wines from the Rhône, a particularly popular region in Singapore, and Burgundy accounted for some of the most bought by Asian customers from the last Dragon vintage. Bar Hong Kong, where Bordeaux wines remain the most widely purchased, the region has been overtaken in terms of trade by value in most Asian regions. Burgundy is the region’s new darling, aside from Champagne which is favoured in Japan. This is at

This Article was originally published on The Drink Business - Wine

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