Wine Paris 2025 aims to unite the drinks industry despite facing declining sales, climate challenges, and shifting consumer trends, db reports. The upcoming Wine Paris 2025 event, due to take place from 10 – 12 February, promises to be a pivotal event for a global wine industry navigating a web of challenges. Speaking at a recent press briefing, Rodolphe Lameyse, CEO of Vinexposium, and Miles Beale, chief executive of the Wine and Spirit Trade Association (WSTA), outlined a landscape marked by economic pressures, shifting market dynamics, and the necessity for innovation. Globally, wine continues its structural decline, with 2024 witnessing a 3.9% drop in overall volumes. A similar narrative was conveyed at last year’s Wine Paris briefing. Today, markets such as China, the US, and Europe are struggling, reflecting weak consumer sentiment and broader economic woes. Lameyse’s straightforward assessment: “The wine market is very bad. We see it everywhere at the moment” underscored the scale of the challenge. UK businesses, grappling with complex regulations and rising costs, face an additional hurdle as it becomes increasingly expensive, around £5 more per case of wine, for international brands to sell in Britain compared to the EU. Compounding these issues are shifts in premiumisation trends. While super-premium wine and Tequila segments remain resilient, broader categories face declines. These shifts demand that producers re-evaluate strategies to connect with consumers whose preferences are evolving toward affordability and innovation. Opportunities amidst turbulence Despite these challenges, areas of potential growth remain. Prosecco and premium rosé wines have
This Article was originally published on The Drink Business - Wine
