The Piccini family has been rewriting the Chianti playbook for more than 140 years. With roots deep in Tuscany, they’ve bridged Old World traditions with modern innovations, creating wines that appeal to both traditionalists and today’s more adventurous wine lovers. This is more than just a winemaking family — Piccini represents a legacy that bridges the classic charm of Chianti with an innovative approach that speaks to modern wine lovers. From humble beginnings in the late 19th century, Piccini has grown to become one of Italy’s most recognizable wine producers, embodying a legacy that connects the classic appeal of Chianti with a forward-thinking approach.
The Origins: A Small Vineyard With Big Dreams
In 1882, Angiolo Piccini purchased a modest 7-hectare vineyard in the town of Poggibonsi, in the heart of Chianti. From this plot of land, Angiolo and his heirs brought the Piccini name to every corner of the globe, shaping the fortunes of Tuscan wine. As Chianti wines gained international acclaim, Angiolo saw an opportunity to channel his passion into winemaking. His motto, “It’s not about how much wine we make, but how much passion we put into it,” established the foundation of the Piccini philosophy from the very beginning. By the early 20th century, the winery had expanded, but its roots — both literal and figurative — remained firmly planted in Tuscany’s rich soil.
Today, Piccini is in the hands of the fourth and fifth generations. Mario Piccini continues to lead the family business, but his children
