Georges Vigouroux to launch first ‘icon’ Cahors Malbec on La Place de Bordeaux

Cahors producer Georges Vigouroux is releasing a Malbec onto La Place de Bordeaux – the first Cahors Malbec to be released on the distribution system since phylloxera decimated the grape variety in France nearly 200 years ago – and which could be the first “iconic wine” from the appellation. Vigoroux will release its grand vin, Château de Haute-Serre Grand Malbec 2022 onto La Place this September as part of the hors Bordeaux campaign. Five negociants have already been lined up: Barrière Frères, Ballande & Meneret, Louis Vialard, Veyret Latour, and The Wine Merchants, with several others yet to be confirmed. The courtier will be Excellence Vin courtier, which launched the Masseto on La Place in 2008. The move is being spearheaded by the company’s managing director Tim Banks, who joined the team in April 2021. Banks was previously sales & marketing director at Masseto, the first Italian wine to be distributed through La Place de Bordeaux, in 2009 and sales & marketing director at Ornellaia, since 2015, the year it first launched on La Place. Speaking to the drinks business, Banks said the project “all the right prerequisites” to succeed on La Place and become the first “iconic wine” from Cahors. “We would like this Grand Malbec to bring attention to the wines of Cahors and show what is possible,” he said. “We believe it’s the first great French Malbec capable of standing with the great fine wines of the world.” He argued that the family-run company “can show there is