On Wednesday, leading wine, spirits, and RTD supplier Gallo announced a “strategic partnership” with Montucky Cold Snacks, marking the conglomerate’s first venture into the beer category.
Founded in 2012 by Chad Zeitner and Jeremy Gregory, Montana-based Montucky Cold Snacks has garnered a massive following for its crisp, 4.1-percent ABV American-style lager. Marketed as a domestic premium lager, Montucky has experienced explosive growth in the past five years, with sales increasing from 130,000 cases to nearly one million in 2023. The beer brand hopes to achieve even more growth under the Gallo umbrella.
“Montucky was created to be a refreshing, fun, irreverent, and most importantly, snackable alternative to premium domestic brands,” Gregory said in a press release. “We believe the key to our consumer loyalty is our commitment to be good, do good, and have fun, for both consumers and employees. We have worked hard to build on these principles since inception, and we believe Gallo is the perfect complement to help us continue this goal.”
According to the release, Gallo says the sessionable brand exhibits a “special kind of consumer enthusiasm” allowing for the company to expand its Total Alcohol Beverage portfolio, which includes beloved brands like High Noon, Fishers Island Lemonade, Salt Point, and Waterbird. While full terms of the agreement were not disclosed, it’s confirmed that both Zeitner and Gregory will remain onboard.
“Entering beer offers Gallo an exciting new opportunity to reach consumers in different usage occasions, and we look forward to collaborating and growing Montucky across
