Launched in October 2021, alcohol-free sparkling wine French Bloom is now available in 28 countries worldwide. Co-founder and CMO Maggie Taittinger speaks to db about the brand’s growth and upcoming Series A funding round. “Health is the new wealth,” Taittinger tells the drinks business, and French Bloom is cashing in, tapping into a growing number of sober-curious consumers with its organic, halal-certified zero-proof French sparkling wine. Taittinger is passionate about the brand’s cause; “those who decide not to drink an alcoholic beverage have every right to drink something as special, as elevated, as the person in front of them sipping their glass of Champagne or cocktail,” she says. French Bloom looks to offer just this, and says that while it recognises the importance of sober consumers, the vast majority (80%) of its fans also drink alcohol, particularly fine wine and Champagne. Taittinger came to the concept for the brand over four years ago, when she was responsible for the international development of the Michelin Guide, and found out she was pregnant with twins. “For me, food and drink go together. And suddenly, I was at loss at what to drink while at client dinners in starred restaurants. For the first time in my life, I felt what it could feel like to be excluded for not drinking alcohol; excluded from the celebratory toasts at friends’ weddings; a bit on the side during the Apero at sunset with friends during summer holiday; a bit awkward at gallery openings with water —
This Article was originally published on The Drink Business - Wine
