Maintaining consistent quality while finding new ways to reach younger consumers has helped La Crema rise to the top.
In the complex landscape of what makes a modern wine company respected and relevant, La Crema Winery checks every box imaginable. While the Sonoma County-based, Jackson Family Wines-owned brand leads the way in both social responsibility and sustainability initiatives, La Crema simultaneously produces a wide variety of critically praised wines at various price points while pioneering new ways of bringing their products straight to the public. For this combination of progressive ideals, eye-opening outreach, and a commitment to quality, La Crema is being honored with the Wine Star Award for American Winery of the Year.
“La Crema has grown by leaps and bounds, but the quality has never gone backward,” says Bill O’Connor, EVP and Chief Sales Officer for Jackson Family Wines, who’s spearheaded partnerships with the Kentucky Derby, various Pride events around the country, and, most recently, a partnership with the WNBA. “It’s been rewarding to see us keep the integrity of the brand from day one. When you mix that all together, that’s why the winery is so popular.”
Making wine accessible, especially to younger generations, is a key component. “Rather than making people have to visit the winery in Sonoma County or buy it in restaurants, we want to bring La Crema to the people,” says O’Connor, who is especially proud of the WNBA deal. “The WNBA and NBA are so much more than just a basketball
This Article was originally published on Wine Enthusiast
