Founded on a close connection with the land 120 years ago, Ferrari Trento now protects its landscape with a broad sustainability programme. Ferrari Trento has a special relationship with the land in Trentino, northeast Italy. It was Giulio Ferrari, the winery’s founder who, in 1902, recognised the area’s potential to compete with Champagne. He planted Chardonnay, among the first vineyards of it in Italy, in order to make traditional method sparkling wines in the mountainous terrain. Long before the wines had international reach, a close relationship with the land was guiding Ferrari Trento. Nowadays, the winery is not alone in celebrating the region. Trentodoc, the appellation founded in 1993 – the first in Italy only dedicated to sparkling wines –, holds true to the principles Giulio Ferrari advocated: mountainous terroir, traditional method winemaking and blends of Chardonnay, Pinot Bianco, Pinot Noir and Pinot Meunier. Along with Ferrari Trento, there are 66 other wine cellars operating in the region. Ferrari Trento’s relationship with the land, therefore, has evolved. The winery is no longer a pioneer simply by its plantings in the region. It has, however, driven other substantial work that foregrounds the importance of the land, In particular, Ferrari Trento has taken bold steps to ensure the region is farmed sustainably for years to come. Beginning in the vineyards At Ferrari Trento, the impacts of climate change are already being seen in the vineyards. The warmer climate has brought harvest dates forward, shortening the growing season, and extreme weather events are
This Article was originally published on The Drink Business - Wine
