Etna DOC wine, Alto Adige wine, Pecorino Romano cheese
European Union (EU) quality labels, including Denominazione di Origine Controllata (DOC) for wines from Italy and Protected Designation of Origin (PDO) for food, offer consumers a guarantee of origin, quality and safety of the products they choose. The label is a clear indication that products are representative of their region and meet strict quality standards.
EU quality labels also offer producers protection from imitation and counterfeiting by certifying their products. Signalling authenticity, producers can use EU quality labels to provide traceability and transparency of their products. Alto Adige DOC and Etna DOC wines and Pecorino Romano PDO cheese are examples of protected designations that highlight the exceptional quality and stories behind products from distinct Italian landscapes.
On the slopes of an active volcano: Etna DOC
As one of the first DOCs in Italy, Sicily’s Etna DOC spans the four slopes surrounding Mount Etna, a UNESCO World Heritage site. Vineyards here are heavily shaped by the volcano’s eruptions, requiring terracing and laborious work to tend and harvest grapes. The influence of Mount Etna cannot be overlooked, with 133 sub-zones known as contradas producing diverse wine styles united by the volcanic soils they have in common.
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